WEBINAR

Why Don't they? 

Behavioural research methods to find and remove the barriers to take-up

What’s really stopping customers from choosing you?

People will tell you it’s about cost, features, or timing. But that’s rarely the whole truth.

The latest behavioural science research shows that there are just a handful of common barriers that quietly get in the way of customers (and intermediaries like HCPs, IFAs and others) choosing your brand.

In this webinar, we’ll dive into the five most common behavioural blockers and show you how to spot them using advanced research techniques that go beyond just asking questions. We’ll give you an insight into the latest techniques in consumer psychology, cultural research, story listening and implicit technology to identify the hidden patterns in customer behaviour. And just as importantly - the psychological and cognitive tools you can use to remove those barriers.

Join us for to get closer to the real reasons people choose, switch, or stay.