WEBINAR

Beyond the Claim 

The brand narratives that shape OTC Consumer Choice

In the hyper competitive OTC pharma landscape, where regulatory constraints limit differentiation and generics bite into brand share, the brand narrative created in key messaging is your most important asset. 

Join Irrational Agency on 11th September at 4pm for an exclusive webinar unpacking insights from our new report, Beyond the Claim. Discover how brand narratives—often unconsciously constructed by consumers—shape perceptions of value, trust, and ultimately, purchasing decisions. 

In this webinar, you’ll learn:

• The key narrative threads that resonate across four major OTC categories
• Which brands are winning the narrative war—and why
• How to craft messaging that doesn’t just inform, but transforms perception and drives choice

Whether you're in market research, brand strategy, marketing, or product innovation, this session will give you actionable insights to cut through the noise and win market share.