The psychology of the loyalty scheme

Loyalty program members can generate over three times more revenue than non-members. However, in today’s challenging economic climate, building and maintaining loyalty is more difficult than ever. So, how can businesses and brands design effective loyalty schemes in an uncertain market?

Proprietary research from Irrational Agency reveals that there are seven key factors that drive the success of a loyalty program. Surprisingly, only one of these factors involves material rewards like discounts and giveaways. The others are rooted in psychology — and they can be even more powerful, often without any direct cost to revenue.

Download our guide, The Psychology of the Loyalty Scheme, to discover how you can maximize loyalty program revenue while minimizing investment.