WEBINAR:

Solving Claimed vs Actual

By applying behavioural science to traditional research methods you can bridge the gap between what consumers claim and their actual behaviour. 

A challenge in research is that our behaviours and motivations are sometimes a mystery even to us. We're not very good at articulating why we do something, and will often over or understate our own behaviours. So how can we rely on research to accurately predict future consumer choices. 

Behavioural science approach is the answer. Join us on 30 January 2024 as we share how you can apply behavioural science to a series of traditional research techniques so you can solve the problem of claimed vs actual behaviour and ensure your insight can effectively drive decision making. 

We'll cover: 

• Segmentation
• U&A Research
• Depth Interviews 
• Concept Testing 
• Communications and Claims testing 
• Brand Tracking 
• Conjoint Analysis
• Shelf and Pack Testing 
• UX Research 
• Focus Groups

Make sure every technique you use provides actionable insight and reserve your place at the webinar now!