CLOSING THE SAY DO GAP

By applying behavioural science to traditional research methods you can bridge the gap between what consumers claim and their actual behaviour. A challenge in research is that our behaviours and motivations are sometimes a mystery even to us. We're not very good at articulating why we do something, and will often over or understate our own behaviours. So how can we rely on research to accurately predict future consumer choices. 

Behavioural science approach is the answer. Download our new guide to closing the say do gap and discover how you can apply behavioural science to a series of traditional research methods and get closer to the consumer and provide more actionable insight. This guide covers: 

• Segmentation
• U&A Research
• Depth Interviews 
• Concept Testing 
• Communications and Claims testing 
• Brand Tracking 
• Conjoint Analysis
• Shelf and Pack Testing 
• UX Research 
• Focus Groups

Make sure every technique you use provides actionable insight!