10 CHALLENGES TO COMMISSIONING RESEARCH...

... AND HOW TO SOLVE THEM

Selling the value of insight to your stakeholders isn't something you need to do alone. Your research agency should be helping you. 

Whether you have stakeholders that focus on reactive short term goals instead of longer term strategic business challenges, or stakeholders that don't understand the value of implementing research, or the logistics involved in a project. Stakeholder management and promoting the value of research is a key challenge for brand insight teams. 

Based on our own research with brand-side insight teams our 10 Challenges to Commissioning Research runs through key challenges stakeholders raise before commissioning research, and what your research agencies need to provide in order to counter these challenges. Helping you build more effective partnerships with research suppliers, and build a long-term insight evangelism in your organisation.